I could hear the regret in my editor's voice when she called to break the news. She said that despite recognizing the popularity of the weekly column, "market research" shows that newspapers need to take a different direction. I'm guessing this is why sections of the paper keep getting revamped--they're still trying to identify what that "direction" may be.
These days print media is doing their best to connect with a generation that simply doesn't read print anymore. If it ain't online, they ain't readin'. Trying to reach this generation might be as hopeless an endeavor as trying to get my generation to convert solely to e-readers, smart phones, and iPads. Oh, I've got a Kindle and an iPhone. But I'll never use them for my news. Never.
I love newspapers. Always have. My affair with print started in 1967 when I was 9-years old and with my folks visiting Aunt Amelia and Uncle Frank in San Francisco one weekend. I was bored. Oh God, so bored. Theirs was not a kid-friendly house, and it was cold outside. And foggy. No yard to play in, no toys, no other kids. Bored bored bored.
And so, when I came across their Sunday San Francisco Examiner/Chronicle, I started reading it out of sheer desperation. Anything to kill time. But my interest in the paper suddenly spiked when I came across a photo of actor Tommy Steele in the entertainment section. Helloooo! I had just seen his new movie, Half a Sixpence, a few weeks earlier and had an enormous crush on the British singer/actor.
I must have been the only 9-year old in history to ever ask her parents for a subscription to the San Francisco Examiner. I got it and have never stopped reading. Even when I moved to Utah for a couple years, I continued my subscription to the weekend Examiner/Chronicle, although it would arrive three days later. No matter where I lived, no local rag could ever replace my beloved hometown newspaper.
Yes, I love print. The smell of the ink, the tactile feel of the paper, the peripheral news elsewhere on the page that catches my eye--maybe a word or a picture--and so I find myself reading an article or blurb that I had no intention of reading and as a result, I learn something new. It just doesn't work that way online. Sigh....
But Back to Pet Tales
My main regret is losing this voice for the rescue community. It's been extremely rewarding to spotlight the joys of animal companionship and share the many wonderful resources we have throughout the Bay Area. From bunnies and birds to chihuahuas and pit bulls, there's a rescue group for that one particular person looking for that one particular pet. Plus, I've met so many wonderful people, like-minded folk who love the creatures that share their lives.
But the good news is, I've been asked to write a pet "lifestyle" column in the 96 Hours section of the Chronicle, addressing trends, events, and quirky topics that appeal to pet owners. It'll be different, but fun and I'm looking forward to discovering what's out there. Because really, I don't get out much...what IS out there? I need readers to share their favorite pet tips and ideas with me.
Thanks for reading Pet Tales all these years. I hope you'll follow me over to 96 Hours for the new column, which is yet to be named. I had suggested "Heavy Petting" which a few editors liked, but the Powers That Be nixed that one. Oh well.
Can't win 'em all.



